Expanding into the Spanish Communities

18. January 2012 by Michael McFarlane.

For some time our Spanish speaking friends have been at a bit of a disadvantage in the real estate world.  While some, like us, have realized the importance of nurturing relationships, it is a difficult task when a language barrier is present.  Many, even big companies, still are unable to deal with it.

Some have hired agents specifically to fill this need.  We, working as a team, have the ability to put an agent in front of a client that will make them comfortable.  But that still left a gap.  Unlike those of us comfortable with the English language, the internet was still pretty much unreachable.

Last month C.A.R. launched it’s new service: a Spanish based web site.  Called Sucasa the idea is to level the information availability.  We’d like to hear how it’s working.  What needs working on, what works, etc.

$ To read the notice from CAR click HERE.

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